Little Story<\/strong><\/h3>\n\n\n\nFor that reason, we dispose to impart a fairy-tale of a possessor of a T-shirt printing eCommerce enterprise in Qatar, who determined the path to success through digital transformation.<\/p>\n\n\n\n
When restaurant business of Hamad, was operating decently, parents Abid & Sara advised their son to create another source of income for financial security.<\/p>\n\n\n\n
Since, Hamad was quite fond of fashionable apparels, he thought why not to exercise occupation in the ambit of T-shirt printing eCommerce? Would it be a gain or loss?<\/p>\n\n\n\n
With partial willfulness, Hamad decided to commence a T-shirt shopping center with print-on-demand service. Being sure of the low investment and least risk, he has forwarded a footstep towards the adjudication.<\/p>\n\n\n\n
At the primitive exposure, the very first difficulty arose was selection of right niche to focus on. Two things he was considering constantly. One, if he elects all age group fellows to sell T-shirts, brand identity could be at threat and if only adults are targeted, revenue generation would be limited.<\/p>\n\n\n\n
He went through the analysis of population density in the country and assigned the herd of grown-ups to middle-aged as the acquirable consumers.<\/p>\n\n\n\n
Ambulating ahead, there was a challenge to tempt them widely. And, it was tough to roam door to door physically and promote the offerings.<\/p>\n\n\n\n
To resolve this issue, he developed an impressive website and publicized it through Search Engine Optimization (SEO) and Social Media Optimization (SMO) tactics to the intended patrons.<\/p>\n\n\n\n
When external operations were performing neat, complications evolved inside the virtual outlet. Accounts executive was manipulating the monetary data for self-benefit.<\/p>\n\n\n\n
Hamad asked him to quit the post and employed \u201cXero\u201d for accounting tasks that was reliable and sufficient for small business owners.<\/p>\n\n\n\n
This application protracted the profitability and he came adequately close to his objective.<\/p>\n\n\n\n
Then, repeated access and activity execution on the social sites individually made him to observe the fallout of many hours a day.<\/p>\n\n\n\n
He felt productivity is getting hampered due to it and therefore deployed the \u201cHootsuite\u201d which is a marvelous social media management platform to conduct promotional duties.<\/p>\n\n\n\n
So, by efficiently utilizing these applications, Hamad rendered the startup of T-shirt printing eCommerce venture into the leading clothing firm.<\/p>\n\n\n\n